A proprietary discovery platform for new age brands: in-conversation with Esha Tiwary of Furrl

In this episode we talk with Esha Tiwary, the founder of Furrl, a proprietary platform to discover new age brands. She has in the past worked with Entrepreneur First, Myntra, CloudNine and ITC. She is a graduate of IIT-Kanpur and Harvard Business School. Her marketing techniques along with blending technology and data has led her to scale up Furrl, which supports several new age brands to be discovered by customers. This has led many an entrepreneur to scale up their brands on Furrl.

00:00 - Introduction.
01:48 - Zero to One journey and the beginning of Furrl.
06:37 - Building a community on Furrl.
10:57 - Communities are moving online.
15:31 - Curating Furrl’s partners.
24:42 - Furrl follows a brand first strategy and is content first.
31:42 - Men! They are impulsive shoppers too.
35:25 - The search versus discovery analogy
36:21 - Discovery using hashtags
37:40 - Balancing business and life.
41:09 - The influence of parents on Esha
43:00 - Books and music

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