The UpstreamLife
The UpStream Life offers an editorial approach to content creation that focuses on capturing the intellectual foundations of an organization.
While social media and marketing content are important, our approach prioritizes storytelling that resonates with stakeholders.
Our experienced team of writers, filmmakers, and editors works closely with clients to create narratives that capture the essence of their organization.
By emphasizing conversations that truly matter, we believe our approach can help organizations achieve lasting success.
Choose The UpStream Life for content that captures the vision and journey of your organization.
Follow Us On:
► Facebook: https://www.facebook.com/theupstreamlife?mibextid=ZbWKwL
► Instagram: https://instagram.com/the_upstreamlife?igshid=YmMyMTA2M2Y=
► LinkedIn: https://www.linkedin.com/in/vishal-krishna-3759574a/
► Twitter: https://twitter.com/theupstreamlife?t=VZZA4X_CzrXh7uQF-NYtgQ&s=09
The UpstreamLife
The way we drink water, subscription & access to clean H2O for working India: the DrinkPrime Story
In this episode we catch up with Manas Ranjan, the co-founder of DrinkPrime, who tells us about how India is subscribing to his company's services. The access to clean drinking water and its narrative is something that he explains to us eloquently. Lets us find out India's working class and water narratives mean for us.
00:00 - Introduction.
01:54 - Consumer's perception of water.
08:34 - The idea of DrinkPrime.
15:45 - Finding people or an OEM to build the device.
21:37 - Many disorganised players in the ecosystem.
26:23 - Pricing for the device.
32:23 - Solving the customer problem rather than sell the device.
43:30 - Access to clean drinking water, an Indian's journey.
49:22 - What is sustainability and relevance to the consumer.
54:51 - What is Manas reading?
Thanks for Listening! Follow Us on Facebook, Instagram, Twitter, LinkedIn or Find us on YouTube
