UpStreamVoice
UpStreamVoice offers an editorial approach to content creation and it focuses on capturing the intellectual foundations of an organization.
While social media and marketing content are important, our approach prioritizes storytelling that resonates with stakeholders.
UpStreamVoice creates narratives that capture the essence of their organization.
By emphasizing conversations that truly matter for your leadership we believe in creating a communications system that help your organization achieve lasting success.
UpStreamVoice
Consumption! Brands, e-Commerce, Mom&Pop stores in India - a view from Devangshu Dutta
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In this episode of theUpStreamlife we bring India's foremost retail experts Mr Devangshu Dutta, the founder of Third Eyesight, who gives you insights into brand building and consumption in India. This is made for founders who want to be building for the long run in India.
00:00 - Introduction to context setting.
01:55 - What is Third Eyesight
03:30 - Organized retailing or modern trade - what is it?
07:15 - Brands and quick commerce, have they broken mom and pop stores.
15:30 - Young brands going offline is all about scale.
18:08 - Large FMCG companies will not innovate in new products.
19:16 - Acquisitions of Indian brands will grow.
24:45 - Infinite growth on a finite planet is impossible.
25:04 - Frugal wardrobes and sustainability.
29:37 - Building a brand, starting up with Friends, Family and Fools.
37:20 - Traceability of ingredients and materials to tell a story.
39:42 - The journey of plastic in India needs to be addressed.
41:11 - Brands and market place tussles, the technology conversation.
42:40 - Market places have the consumer relationship.
45:12 - The cost of acquiring customers is high for brands now, monopoly!
48:38 - Working with startups
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